Friday, 10 April 2015

Fashion Houses and Trends

Fashion houses devote a lot of time and spend an enormous amount of money trying to emulate, dictate, and predict trends. They must decide every season to follow, lead, or ignore a running trend if they wish to find themselves in the market. Some designers, in their desire to defect from the craze, inspire a new one instead. Consumers may be able to find smaller ways to embrace it without submitting wholly to it. The designer that has a clear understanding of the en vogue will connect and find their right audience.

Dolce & Gabbana Sping/Summer Campaign Advertisement

Some trends that has become obscure through the decades can be presented in a fresh new way in the new season. There are always new and interesting ways to interpret an idea. Sometimes a label can offer a du jour piece as an accent or an accessory. When presented in smaller pieces, a label can find their designs in the hands of consumers.

From Prada's FALL/WINTER 2013/14 CAMPAIGN. Platform sandals were all the range in the 70's.

Tuesday, 3 March 2015

Kendall Jenner is the new face of Estee Lauder




High fashion’s current "it" girl, progeny of US Olympian Bruce Jenner and the Kardashian Kween Kris Jenner, is the new face of Estee Lauder. It’s actually a brilliant strategy on their part as Kendall penetrates the media-savvy teens of the new generation, which would be otherwise outside their usual market. That’s an instant 15 million through her social media followers alone.

Speaking of 15, Estee Lauder has only had 15 image models in their history including Gwyneth Paltrow, Elizabeth Hurley, and Stephanie Seymour. Not a bad crowd to be bundled with, so this is quite a feat. Bravo Kris.



Her first product is the black primer, which I hear is pretty good. Primer aside, that pretty face is simply made for print. Gorgeous.

Introducing the first Little Black Primer. Watch the film starring Kendall Jenner as she test drives our New Little Black Primer – with and without mascara. No well-dressed lashes should be without it. #LittleBlackPrimer
Learn more at http://estee.cm/1CB1eTK

Think of it as the little black dress for lashes. Unlike traditional lash primers that are white, this primer is tinted black, so you can use it on its own. Wear it three ways: Tint. Amplify. Set. Wear it on its own to color and lift bare lashes so they stay silky black throughout the day and even overnight. As a primer, it’s the optimal mascara base for volume, lift and length. Or brush over mascara for a long-wearing, water-resistant topcoat that helps reduce smudging and flaking.

Monday, 26 January 2015

The 2015 SAG Awards Red Carpet Rundown

Awards seasons! Which means Hollywood red carpet fashions, the kind I like. :-)

I'll be running down the most popular looks from Sunday night's Screen Actor's Guild Award. As you may or may not know, the SAGs are given by actors to other actors. Acknowledgement from your peers is a great validation, which presupposes an actor is also well-liked. That's something we can't always say for people this industry BUT I'm babbling, so here we go!

All photos courtesy of Ethan Miller / Getty Images.



I love Reese Witherspoon's old Hollywood silhouette. Her simple accessories make for an understated elegance.




Va-va-voom! Sofia Vergara sizzles as always on the red carpet. This crimson number is to die for. Of course, if I had Joe Manganiello as my fiance I'd be hard pressed to look delicious all hours of the day.




Red carpet darling Lupita Nyong'o seems to finally miss with this.. I don't even know what this is. The cut is okay, but the print is just hideous. Next time, love.




Give Jennifer Aniston her statue! Girlfriend never seems to get a break. The outfit isn't popular so far with the most of the media outlets, but its really not that bad. The print is a bit on my grandmother's side, but the cut and silhouette is lovely on her.





On the other hand, this popular Julianne Moore number looks like a limp seaweed to me. It just doesn't flatter her figure. Still went home a winner though, taking home the trophy for her performance in Still Alice.




Congratulations Kiera Knightley on the baby! The colour is lovely and suits her very well but still not feeling the cut on this dress. Perhaps if it's a bit shorter, the layers could have worked out. A it is, it just looks frumpy. :(




Emmaaaa, how much do I love thee? I don't think I've ever seen Emma Stone in an outfit I didn't like. Or maybe I just like her all the time. There's just something about this girl, she's so gosh darn likeable. The outfit is nothing outstanding, but if she works it then all is well. :)

That's it! I'm excited to watch the films this season. I'm bracing myself and my tissues for The Theory of Everything, while Mum's hyped for American Sniper. Weekend come sooner!